In order for a company to maximize its potential growth and entry into a new market, it must understand all aspects of the target market.

Such aspects include basic information such as population, population growth, literacy, life expectancy, mortality rates, religion, language, currency, physical size of the market among other complex information such as customs, cultures, regulatory components, quality assurance requirements, compliance aspects, tariffs, taxation, legal, logistics and real-estate aspects.

Such data will enable companies to determine whether it should lead the market by establishing presents and infrastructure in the target market or outsource its initiatives by creating strategic partnerships with third party medical corporations.